Getting Ready for the European Accessibility Act: A Guide to Inclusive Digital Experiences


The European Accessibility Act (EAA) is coming into force on 28 June 2025, and it’s set to change how businesses think about digital accessibility in the EU. The regulation aims to make digital services, from websites to mobile apps, more accessible to everyone, particularly people with disabilities.

If your business operates in the EU or serves EU citizens, now’s the time to start preparing.

‍Why it matters
The EAA will introduce a consistent set of rules for accessibility across the EU, replacing the patchwork of national laws that currently exist. It’s part of a wider effort to promote equality and remove barriers for the 135 million people with disabilities living in Europe.

But this isn’t just about compliance. It’s also a chance to improve user experience and build more inclusive digital products.‍

Who needs to act
The EAA applies to a wide range of businesses, from e-commerce platforms to financial services. If your product or service falls into any of the following categories, it’s worth reviewing your accessibility efforts now:

• Websites and mobile apps – Content, navigation and interactions need to be accessible to all.
• E-commerce – The shopping journey, from browsing to checkout, should work for users with visual, auditory or motor impairments.
• Banking and finance – ATMs, websites and apps must follow accessibility standards to support independent use.
• Digital media – Videos, podcasts and other multimedia must be accessible, with features like subtitles and audio descriptions.
  

Even if you're based outside the EU, you’ll still need to comply if your services reach EU customers.

What accessibility really brings
This isn’t just a box to tick. Making your digital products more accessible improves things for all users. Here’s how:

• Avoid penalties – The EAA sets out clear standards. Failing to meet them could lead to fines or restrictions.
• Reach more people – The disabled community is often overlooked, yet represents a large and loyal audience.
• Improve the experience for everyone – Features like better contrast or simpler navigation help all users, from the elderly to those on slower internet connections.
• Strengthen your brand – People care about values. A commitment to inclusion helps show your business is responsible and forward-thinking.
  

Getting ready
To improve accessibility across your digital platforms, here are some practical steps to take:

• Audit your platform – Look for barriers like unreadable text, missing alt text or clunky navigation.
• Understand the guidelines – The EAA aligns with the WCAG 2.1 Level AA standards. These cover areas like colour contrast, keyboard access and screen reader compatibility.
• Update your content – Add captions and transcripts, use descriptive alt text, and make forms and buttons work for all users.
• Test regularly – Use tools like screen readers and contrast checkers, and involve people with disabilities in user testing.
• Add helpful features – Options like dark mode or simplified layouts can benefit a wide range of users.
• Educate your team – Everyone involved in design, development and content should understand the basics of accessibility.
  

Don’t wait
Non-compliance isn’t just a legal risk. It can damage your reputation and cause you to lose users who expect more from digital experiences today.

A chance to do better
The EAA is a push towards a more inclusive web—but it’s also an opportunity. By investing in accessibility now, you’ll not only meet the upcoming regulations, you’ll improve the overall quality and reach of your digital products.

The deadline is approaching, but there’s still time. Start now, and use accessibility as a tool to build a stronger, more user-friendly experience for everyone.